"In-The-Trenches" Kitchen Makeover Expert Spills The Beans.
Carbon-copy
his exact model to business success.
Make more money and spend more time enjoying the things that matter
most in life.
Yes, you've heard it all
before but invest just 3 minutes to read the following message from
the regular guy that's been through it all too and has come out the
other end with a solution that he genuinely wants to share with those
who care to change their circumstances with a little honest work.
Dear Friend,
If I showed
you how to earn £300 or more in an hour, how many hours
a week would YOU work? Yes I know, you’ve heard it all before,
£300 an hour,
SALES TALK? A JOKE? PIE IN THE SKY? OR JUST A DOWNRIGHT LIE?
These are
just a few of the printable initial responses that have been made
by previous recipients of my letter. I’m not surprised, If I
received this letter out of the blue I would most probably react in
a similar manner, BUT I’M AN INQUISITIVE SO AND SO
I’d
sit down and read it.
I’m told
that you’re the same? If my information is correct. The next
five minutes could be the best five minutes you have ever spent!
Before we
continue I’d like to ask you three questions,
Do you think £300 or more is a reasonable reward for an hour’s
work?
Do you agree with me that you will never be rich working for someone
else?
Are you HONESTLY looking for a genuine business opportunity?
You’re
still there? Good. Let me introduce myself. My name is Steven Hopkins,
Steve to my friends, I’m in my early, OK, mid fifties and I’ve
worked for myself since I was twenty one years of age.
Yes, over 30 years. During this time, I have been involved in a variety
of businesses, which I must admit have been good to me. Providing
me with what most people regard as the good things in life,
MONEY - A NICE HOME - CARS - HOLIDAYS.
I’ve
experienced good times and bad times ( haven’t we all?) I’ve
lived through boom and recession, and I know that our government won’t
agree with me but I believe that I have even traded through a depression.
BOY! WAS THAT AN EXPERIENCE.
Over the
past twenty five years I’ve experienced the business world from
many different aspects. From operating a one man business to running
an International Company. I’ve bought second hand bangers, I’ve
bought fleets of new vehicles. I’ve rented, leased, and purchased
properties.
I’ve caught planes like other people catch buses. Traveled thousands
of miles a week on business. Worked eighteen hours a day, seven days
a week, month in month out. Truth to be known, in the past I worked
all the hours God sent. WHY? That was the price I had to pay for my
success.
Because that
was the way we entrepreneur’s were taught. It is the accepted
method of building a successful business.
Let
me tell you here and now THE ACCEPTED WAY IS GARBAGE.
Bit of a provocative
statement to make? Sure, I know it is, but it’s true. Maybe you
don’t believe me? I can accept that. If someone had told me just
five years ago that the majority of the business practices I had employed
for the previous twenty years were rubbish I wouldn’t have believed
them either.
But today
I know, without a shadow of doubt that they would have been right.
Today I know it’s true. Let me explain.
A few years
ago, the business I had operated very successfully for the previous
eight years was like many other businesses in this country being crippled
by a down turn in the economy .
In fact ,
if I’m honest with myself, it had been struggling for more than
a year. But I like thousands of other entrepreneurial optimists crossed
my fingers and kept believing our leaders, when they told me that
“the green shoots of recovery” were just around the corner.
I like many
others continued to employ people, pay their salaries, tax and national
insurance , long after they had ceased to provide an income for the
company.
In business waiting is more dangerous thantaking
action.
After all,
when the turn around came, and “it was just around the corner”
we would need their expertise, their talents, and on top of this I
felt obligated to these people. I knew, them personally, their families,
their situation. I also knew they needed their jobs.
So I decided
to wait for the turn around. Believe me that was an expensive mistake.
“ The green shoots I was waiting for withered” and there
came a time when reality had to be faced. We had to restructure our
business. That, by the way, is business speak for
WE HAD TO SACK PEOPLE
At the time
I thought it was terrible. Today I can honestly say, that being forced
to take this step was one of the best things that has ever happened
to me.
For the first
time in years I actually stopped working, long enough to take a good
hard look at what I was doing, and to take the time to make a decision
of what I REALLY WANTED TO DO.
To help me
to make my decision I made a list of all the things I didn’t
enjoy about my existing business:
The Constant Traveling
The
Long Hours
Weeks
Away From My Family
Spending
Day After Day With Clients I Didn’t Like
I won’t continue, otherwise I’ll be paying excess postage
on this letter. Just believe me, my list covered several pages.
Even I was
surprised. I had always known that there were certain parts of my
business I didn’t enjoy, but when I finally sat down, after twenty
years, and completed the list, it was hard to find any part of the
business I actually liked.
EXCEPT
FOR ONE THING Yes you’ve guessed it.
THE
MONEY.
How could
I have reached a situation like this?!? EASY I had been too busy
working for the past twenty years to ever see what I was really doing.
In truth I had become a workaholic.
Looking back,
with the marvelous gift of hindsight, its obvious. All the signs were
there. They had been for years. I had just been too busy, too involved
to see them.
I’ll
give you an example. Over the years I have owned several holiday
homes on the Mediterranean. Homes with large sun-terraces and
magnificent sea views.
Do you know that in all the years I owned these properties, I never
ever had a suntan. Lots of my friends did, in fact most of my
friends did. They all used my place to get it. But not me.
WHY? Simple
I NEVER HAD THE TIME, I was to busy working. Hard to believe
isn’t it, even I have difficulty believing it.
Sadly,
it's TRUE.
But because
my existing business was failing, I was given an opportunity to change.
An opportunity to look deeply at the type of life I was leading, the
type of business I was involved in.
Once I realised
the implications of this opportunity I grabbed it with both hands.
Having previously
listed all the things that were wrong with my business life, it was
comparatively easy to make a list of the way I would like to live
and the way I would like to do business. (You may have noticed I make
lots of lists)
Many of the
items on my new list were simply a reversal of what I had been doing
for years and years.
No
More Long Hours
No
More Constant Traveling
No
More Weeks Away From Home
I needed to
find a business I could operate on my own terms, at my own pace. A business
that would provide me with an excellent standard of living whilst giving
me time to enjoy it.
After
all what is the point of making lots of money, if you can’t enjoy
it?
I didn’t
have to be a genius to realise that if I was going to achieve my goal
, I would have to radically rethink my whole business strategy.
A strategy that had been built on all the accepted formulae and the
experience of twenty years . I had to admit that although I had been
successful, the way I succeeded WAS WRONG.
Let me tell you that’s a hard thing to admit, even to yourself,
after all twenty years is a long time to be wrong. It took me a while
to accept it, but once I had I pushed ahead towards my new goal.
WHAT DID I REALLY WANT?
(LIST
WARNING ! LIST WARNING! Yes, but it’s worth reading )
A)
I wanted a business where the majority of the profit ended up
in my bank account . Not someone else’s.
B)
A business with low overheads, and if possible no stock
holding.
C)
A business providing a service or product that boomed
in a recession .
D)
A business that could be operated in a defined area and didn’t
require vast amounts of traveling. (I only ever want to enter an airport again to go on holiday)
E)
A business that I could place on hold, at will, allowing
me to take a holiday, or a few days off whenever I wanted. (In the
past few weeks I’ve been to Venice, and France, and the business
hasn’t suffered one bit)
F)
A business that didn’t need to employ any full time staff,
didn’t provide any goods on credit, and most importantly
a business that would provide me with an excellent standard of
living.
I wanted
a business that I controlled!
NOT
a business that controlled me!
BIT OF A TALL ORDER WASN’T
IT?
I suppose
it was, but as well as being inquisitive, I’m also a bit of a
stubborn b****** I spent over a year looking for such a business.
I examined hundreds of products and services, I read reams of business
opportunity literature, most of which bordered on fantasy, before
I found the one product that had the potential I was seeking.
Today I can
sit here and honestly tell you that £300
or more in one hour is not
Sales Talk, A Joke,
Pie In The Sky, Or A Lie, IT’S
REALITY
TODAY I HAVE A BUSINESS
THAT:-
Has No
Full Time Employees, No
Commercial Premises, No
Stock Holding, No Large
Overheads
WHAT IT DOES HAVE IS:-
A Fantastic
Profit Margin and An Enormous Market.
It can be operated on a
full or part time basis, without any large capital investment, and
can be stopped and started at will.
YES I’VE FOUND A WINNER!
Well, I hear you say
that’s great for YOU, Steve. We’re pleased to hear
that you’re found yourself a winner. But with all due respect
what has your good fortune got to do with ME? Bear
with me and I’ll explain.
I’m afraid that
old habits die hard. I’ve found a product that’s a winner
and although I’m making an excellent living and working less
hours than I’ve ever worked in my life, I’m sorry to say
that I’m not content.
Why? Because the potential
for my business is enormous, and I hate to see this potential being
wasted. There are hundreds of thousands of clients out there
just waiting for someone to offer them my service.
Do you know what’s
really exciting? Most
of these clients don’t even know my service exists!
When I tell them what I have to offer, they can’t wait for
me to call.
If I’d have found
this business six or seven years ago, I’d have set up area
offices. Leased fleets of vehicles. Took on extra
staff and spent my time traveling the country. Hang
on a second isn’t this where you came in?
When I found this business
and realised it’s potential this was my first reaction. I considered
expanding it using the tried and tested formulae of the past twenty
years. Then I gave myself a sharp kick
and took a moment to reflect on my new lifestyle.
You know its funny, but
I’d got used to having time to read the morning paper over
breakfast. Having my lunch at home. Taking long weekends off every
now and then. I’d even had time over the past couple of years,
to notice the different colours of the seasons. To sit in my garden
and smell the flowers, and last year I actually had a suntan.
Stop!
Hang on a minute. I wasn’t going to swap all this for the madcap
existence I used to have.
But the thought of the
incredible potential this business has to offer being wasted, kept
me awake at night. There HAD to be a way of expanding
this business without me having to give up my lifestyle.
Of course there is, it’s
obvious. All I had to do was find other entrepreneurs
to operate my business idea in their own area.
That’s
why I’m writing to YOU.
I’ve been told that
you are seriously looking for a business opportunity and that you
are the type of person I’m looking for.
Oh! I expect you want
to know what my business is, what is this incredible product I’m
offering?
WELL
HERE IT IS
DOESN'T
LOOK MUCH DOES IT
There is a saying, "THAT
LOOKS CAN BE DECEIVING".
That’s certainly
true with this product.
It looks
mundane, IT IS. Everyone has seen it before THEY HAVE Everyone’s
got them. YOUR RIGHT . It looks like a kitchen door. SPOT ON YOUR
100% CORRECT.
Maybe you think I’ve
been wasting your time? Believe me YOUR WRONG. My first reaction
when I found this product was very similar to how you might be thinking
now, I DISMISSED IT.
In fact I rejected
it twice within a period of six months. Why should I
be interested in kitchen doors?
Using
the simplest method of product and market evaluation ( I opened
Yellow Pages) I found everyone and his mother selling kitchens.
Every advert offered
discounts or guaranteed to beat the price of any competitor. No
this wasn’t for me I filed the information IN THE WASTE
PAPER BASKET. Maybe you’re about to do the same?
BUT before you do, HOLD
ON ONE MOMENT Let me say one thing.
BOY!
DID I MAKE A MISTAKE.
That one flick of the
wrist lost me over six months profit, (and later on you will realise
just how much money I lost) and even worse, it very nearly ended
this business before it had started.
I was lucky, fate took
a hand, I received a third mailing, (I’m sorry to tell you
but you won’t be so lucky. I only write to people once.) With
this mailing the company had added a hand written note to their
price list It simply said that they could make doors to any size
and colour.
BINGO,
THE PENNY DROPPED
I’d found my
new business. How? I’ll tell you. Just a few weeks earlier,
my wife decided she wanted to change the layout of our kitchen.
I was duly dispatched to the kitchen showroom to order the extra
units she wanted.
That’s when my troubles
started. With a smile on his face, Kitchen Shop Owner, pronounced
"Sorry
Discontinued! Can’t Add To It!"
...
and with an ever increasing
smile, and £ signs flashing in both his eyes continued,
"You’ll
have to change it all!
Would you like to make an appointment for me to call to measure
up?"
Now
just hang on a minute! Stop!
Let’s slow down!
I’ve only had
the kitchen two years, I’m not throwing it out just for a couple
of extra units. No, I’ll shop around. Two weeks, fourteen
shops, and a pair of aching feet later, I’m fed up. Wife is
disappointed :(
(Not
a happy situation)
Kitchen is unchanged.
Then the third mailing arrives. One phone call later, Doors
& Units are ordered. Wife is happy :) . Cat has come out of
hiding, and the kitchen will be changed in three weeks.
Now the old grey matter
starts to work overtime. There must be a business here? I can’t
be the only person who wants to alter his kitchen ? Time to get
down to some serious investigation.
(Yes, I’m making
lists again)
How many kitchens are sold each year?
What is the average life of a kitchen?
What is the average cost?
etc...
After a couple of weeks
I had pages and pages of information. I’d also found a couple
of companies who were already trading in the type of business I
was considering . I was pleased to find them, their existence proved
I was on the right track.
Time for product
evaluation. Yes you’ve guessed it, I sent for their
literature. When it arrived, I compared it with the manufactures
price lists. Well that clinched it. There was no doubt left in
my mind. It was here,
MY
NEW BUSINESS I’D FOUND A WINNER
I placed some local adverts
to test the market. The results were just incredible.
IN
THREE WEEKS I RECEIVED ORDERS FOR OVER £10,000
WITH
A PROFIT MARGIN OF OVER 40%
The only overheads were
my advertising costs. Last year I received orders for over £150,000.
I achieved this by advertising in my local newspaper five nights
a week.
I only work a maximum
of five days a week, I never start work before 9-30am.
I don’t rent any expensive premises, and I don’t
employ any full time staff.
Now
can you see why I’m so excited about this business?
Why I hate to see its potential wasted? Why I’m writing to
you? As you’ve read this far, I believe you are actively looking
for a first class, genuine business opportunity.
AM I RIGHT? OR AM I RIGHT ?
Of course I am. You see
the dreamers don’t read this far. Because my letter
doesn’t offer instant riches whilst sitting in an armchair,
THEY BIN IT . THANK GOD ! Life is too short to be involved with
dreamers.
"As
we have now established that you are not a dreamer"
When you buy the manual
you will not only receive full details of how you can join
me in this business but also the offer of a free professionally
designed business stationary package.
You can then personalise
them using a software package such as adobe photoshop or take them
to a printer
Now
I want to make sure that you start out right,
so I have spent a considerable period of time compiling a business
package to enable anyone, who is motivated by the thought of making
lots of money, to succeed.
To start
you off in this business I’m going to ask you to make one very
small commitment to me. I’m going to ask you to invest a small
amount of money in buying my business package
THE DOORS TO SUCCESS
This is a complete
business package consisting of:
A full colour 125 pages business manual
A complete folder of Stationary Templates
Proven Adverts, Professional Designed Leaflets, Leather Heads, Business
Cards, Compliment Slips
Order Forms
You
now have all the information you need to make your decision.
If you are the type of person I’m looking for you will only
have two questions left to ask.
1)Tell me
Steve, how can I join you in this amazing business?
2)How much
do I need to invest to start?
AM I CORRECT ARE THESE THE BURNING QUESTIONS?
Yes ? GREAT you’re
my type of person. We’re going to work well together.
Lets get down to the
nitty gritty. To give you my business package FREE would be crazy,
wouldn’t it?
After all I’m
in business too and who’s paying for the stamps? But I
desperately want to see my business ideas working nationwide, so
I’m going to make you a very special offer.
If I ask you to pay me,
just one hour’s profit, for my business package, £300,
it would be a steal. I’d be giving it away. But I want
to see this business mushroom so I’m not even going to ask
you for an hour’s profit. I’m going to give you the entire
package for "JUST 40 MINUTES PROFIT " £200
OH! WHAT
THE HELL
I want you to succeed, I want you to help me expand so much that
I’m going to make you an offer you would have to be crazy to
refuse.
For a limited time I'm
going to offer the complete package for JUST £125,
but I do reserve the right to raise the price soon to reflect the
time and commitment I put into preparing it.
Using my ideas and my
know how, its going to take you just 29 MINUTES to pay for
it. This has to be the best offer you have ever received.
THE
DOORS TO SUCCESS
This is a complete
business package consisting of:
A full colour 125 pages business manual
A complete folder of Stationary Templates
Proven Adverts, Professional Designed Leaflets,
Leather Heads, Business Cards, Compliment Slips
Order Forms
But
Wait, Why pay for something before sampling it?
Just enter your name and email below and I'll send you a free report
so you can make up your mind first without a shadow of a doubt before
having to pay a single penny. It's free, do it now and I'll see
you on the other side.
SECURE
& CONFIDENTIAL
Your
email address will NEVER be rented, traded
or sold.
WE GUARANTEE YOUR CONFIDENTIALITY.
We hate spam as much as you do.
Do you think £300 or more is a reasonable reward for an hour’s
work?
Do you agree with me that you will never be rich working for someone
else?
Are you HONESTLY looking for a genuine business opportunity?
The Constant Traveling
THE
MONEY.
No
More Long Hours
How many kitchens are sold each year? 
